Views Read Edit View history. Rating sites have also put in place algorithms to detect patterns of false reviews; it was one of these algorithms that allowed RateMDs' founder John Swapceinski to detect the phoney reviews posted by Medical Justice. Your Ad Here. In some cases government authorities have taken legal actions against businesses that post false reviews. Elsevier B. However, we often receive emails stating that the ratings are uncannily accurate, especially for businesses with over ratings". Namespaces Article Talk. Studies by independent research groups like Forrester ResearchcomScoreThe Kelsey Groupand the Word of Mouth Marketing Association show that rating and review sites influence consumer shopping behavior. InRateMDs. King5 News.
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Bob Nicholson, a co-founder of Ratingz Inc, goes on to state that "If you get useful information from the ratings, great.
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Most review sites make little or no attempt to restrict postings, or to verify the information in the reviews. InRateMDs.
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That's what we hope happens.
This type of site is usually professionally designed and written to maximize conversions, and is used by e-commerce marketers. Categories : Review websites Web 2.
Operators of most review sites acknowledge that reviews may not be objective, and that ratings may not be statistically valid.
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Originally, reviews were generally anonymous, and most review sites have policies that preclude the release of any identifying information without a court order. Review sites are generally supported by advertising.