So, dressed up as a priest, he toured an independent bulb-maker's plant in Mullins, S. It works much the same way that an open box of baking soda does when it is placed in a refrigerator to absorb odors. Kurland said of Mr. Suppose you could put the diode inside the bulb, Keating thought, and get the benefits of the device without the drawbacks. Nonetheless, he helped his disappointing offspring sell stock. Selling GE bulbs at that price, Action Tungstram president Allan Merken has persuaded the big chains, would tell the consumer that the regular price was a rip-off.
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A Professor Takes On a Takeover The New York Times
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GE is still on top by a hefty margin.

Some of our solutions include:. Then one of them says, 'Well, whaddaya want?
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Distributors all around the country. Meanwhile, Decker and Callaghan keep looking for different ways to uncover markets and customers. A better mousetrap, so to speak.
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Premium Quality Incandescent Code Beacon and Marker Lights. former engineer at Duro-Test Corp. while under contract with WSI Lighting with the project and cost effective Code Beacon lamp for the tower obstruction lighting industry. As the country's fourth-largest light bulb manufacturer and the largest manufacturer of long-lasting and specialty bulbs, Duro-Test seemed to Mr.
That," says Decker, "was amazing to me.
And I tell them, 'If you guys don't want it, I've got three other people to see this afternoon.
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I said to myself, don't say anything, dummy. Much of the publicity was targeted to specific cities and coordinated with Decker's sales efforts. This year, Keating projects unit and dollar sales twice as great.

The financing of the takeover also smacks of a professor's textbook case. At the time, he thought he was going to turn the industry upside down.
The chief benefit, Decker says, was the kind of credibility advertising cannot buy.
He followed up with personal visits. He came back from a sales trip that summer to find his desk awash in phone slips.